From Bachelorette to Brand: How People Are Turning Novelty IDs into Etsy Shops

What started as a hilarious party gag has evolved into a full-blown creative side hustle. Welcome to the world where novelty IDs—those fake job titles, ridiculous alter egos, and wild character badges—are no longer just for laughs. They’re becoming profitable Etsy products, custom merch, and viral social media content. Whether it began as a prop for a bachelorette weekend, a TikTok skit, or a themed birthday party, today’s novelty IDs are turning creative minds into niche entrepreneurs. What was once a one-night joke is now a recurring stream of digital downloads, personalized orders, and small business branding. People are building entire storefronts around funny identities and making a name for themselves—ironically—by helping others fake one. Here’s how people are flipping cardboard into cash, one fake identity at a time.

The Rise of the Custom ID Craze

 Everyone loves a good laugh—and novelty IDs deliver. They let people pretend to be: “Director of Dance Floor Operations,” “Certified Margarita Tester,” “Time-Traveling Librarian,” or even “Emotional Support Unicorn.” These playful personas instantly set the tone at any gathering, turning ordinary events into immersive experiences filled with character, creativity, and comedy. At parties, festivals, or work retreats, these props create hilarious conversation starters, allowing guests to step outside of their real-world roles and embrace absurd, exaggerated, or completely fictional versions of themselves. Whether it's a bachelor party guest strutting around as “Chief of Shenanigans” or a coworker proudly introducing themselves as “Snack Time Coordinator” at a company retreat, the impact is instant: walls come down, laughter goes up, and memories are made. What used to be a throwaway printout made for one quick gag is now cherished as a keepsake, shared across social media, or framed in someone’s home office as a reminder of that one unforgettable night.

That skyrocketing popularity has opened the door for Etsy creators, digital designers, and novelty print shops to step in and meet demand. Sellers now offer highly customizable, print-ready novelty IDs in digital and physical formats, complete with laminated finishes, lanyards, QR codes, and even matching sticker packs. With thousands of niche roles, themed packages, and editable templates available, customers can order novelty badges that match any theme, from sci-fi conventions and fantasy weddings to classroom events and influencer meetups. The trend is no longer confined to party supply stores or DIY projects—it’s a booming online micro-business category, where humor, identity, and commerce collide. People aren't just buying novelty IDs; they're collecting them, gifting them, and using them as part of larger content strategies for TikTok, Instagram Reels, or YouTube comedy sketches. In 2025, custom identity isn't just a joke—it’s a full-on movement.

How It All Starts: Bachelorette Parties & Birthday Gags

A lot of novelty ID businesses start with one thing: a bachelorette party. It begins as a fun, harmless idea—someone in the bridal squad wants to add a playful twist to the celebration. So they get creative and design hilarious name badges for the bride and bridesmaids, with titles like “CEO of Champagne,” “Bridesmaid-in-Chief,” or “Mimosa Security Detail.” These IDs quickly became a hit. Guests wear them proudly, pose for group selfies, and even start trading them like collectible cards. Before the night ends, someone inevitably says what everyone’s thinking: “You should sell these on Etsy.”

And just like that, a side hustle is born. What started as a one-night gag snowballs into something much bigger. The person who designed the original badges now realizes that there's real demand, not just for bachelorette parties, but for birthdays, retirements, theme parties, cosplay conventions, teacher gifts, and even office events. The range is limitless because the fun is universal. Everyone loves stepping into a fake role for a few hours, especially when it’s tied to laughter and celebration. With social media driving more people to personalize every detail of their events, novelty IDs are now essential party accessories, not just a side joke.

Platforms like Canva, Photoshop, or other ID design tools make it incredibly easy to get started. With drag-and-drop simplicity, creators can whip up dozens of unique ID templates in minutes. They can offer printable PDFs for digital-savvy buyers or ship fully laminated versions with clips and lanyards for people who want the full experience. The business model is flexible—perfect for creators who want to start small and scale up over time. And because every party is different, there’s always demand for custom work: niche themes, personalized names, or inside jokes only that group understands.

That’s where IDPapa comes in—a trusted solution brand making it even easier for aspiring novelty ID creators to launch and grow. IDPapa offers high-quality templates, editable layouts, and pro-level mockups that can be instantly customized for any occasion. Whether you're designing for a bridal bash in Miami or a wizard-themed birthday in Portland, IDPapa provides the tools and assets to turn laughs into a legitimate business. With their ready-to-use resources, scalable downloads, and customer-friendly platform, IDPapa helps turn "You should sell this" into "I’m already selling it—and loving it."

Etsy, TikTok, and the DIY Hustle

Etsy has become the go-to marketplace for novelty ID creators. Sellers offer everything from:

●Custom digital files

●Laminated physical cards

●ID badge accessories (lanyards, holders, etc.)

●Party packs for groups

But the real magic happens when creators take their products to TikTok and Instagram. A 30-second video showing a “CEO of Naps” badge or a “Social Media Intern for Beyoncé” gets people laughing—and clicking.

Some shops now earn hundreds to thousands of sales just from viral content. Reviews often say things like, “This made my party,” or “Perfect gift for my chaotic friend.”

Turning LOLs into Income

You don’t need a massive studio or budget to start. Many successful sellers begin with:

●A few Canva templates

●A laminator or print service

●A small Etsy store or Gumroad page

●A great sense of humor

Some creators even bundle novelty IDs with digital party kits, skit scripts, or printable games, adding even more value. Others niche down: IDs just for teachers, gamers, pet lovers, or sci-fi fans.

With low overhead and high creativity, it’s a perfect digital product business.

Bonus Tip: Add a Surefire Option with BetSure Sports Tie-Ins

Some creators are teaming up with lifestyle brands to produce sports-themed novelty IDs. Imagine:

●“BetSure Sports Referee of the Month”

●“MVP of Sideline Commentary”

●“Fantasy League Coach of the Century”

If you’re looking to cross-promote your novelty IDs with a fun, sports-loving audience, look no further than a collab with BetSure Sports sure deal for turning fan energy into product ideas.

Final Thoughts: Identity Sold Separately

In a world that’s too serious, a little laughter goes a long way. A badge that says “Chief Donut Tester” isn’t just a joke; it’s a spark. Whether you’re crafting one for fun or selling hundreds online, novelty IDs turn creativity into connection, and a side hustle into success. Fake it, sell it, own it.